Word: battened
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...knew elegance of diction wasn't my long suit; it was having something to say and saying it with all the punch you could put into it," he remarked in 1925. As a founding member of Batten, Barton, Durstine & Osborn, now the nation's third largest advertising agency ($294.6 million in 1966 billings) after J. Walter Thompson and Young & Rubicam, he said his piece with punch for such corporations as U.S. Steel and General Electric. In the process, he set a Madison Avenue fashion for spare and peppy prose. For Forest Lawn cemetery, he invented the phrase FIRST...
...Austin, her job with Dodge has never taken her to Detroit, she knows few of the Chrysler Corp.'s top brass, and until she was spotted for the Dodge Rebellion by Don Schwab, Hollywood producer for Manhattan-based advertising agency Batten, Barton, Durstine & Osborn, she was virtually unknown. Pam was under contract to Warner Bros, and MGM, made a few pilot films for TV, and did a stint as a dancer in Tony Martin's nightclub act, but her career was going nowhere. The Dodge Rebellion revolutionized all that. Last year she earned $34,000 plus residuals...
...Dame Rebecca, 73, examines that most unscrupulous of all traitors, the double agent. To say that The Birds Fall Down is a spy story is only to measure the distance between its author and, say, Eric Ambler. Dame Rebecca grants few if any concessions to the literary appetites that batten on furious pace, high action and calculated suspense. Her study is a labyrinthine exercise exploring the riddle of a man who lives on the blood of both enemy and friend...
Died. Alex F. Osborn, 77, one of the founders of Batten, Barton, Durstine & Osborn, world's fourth-biggest advertising agency, who coined the term "brainstorming," the group-think approach to problem solving now expanded far beyond Madison Avenue; of a blood deficiency; in Buffalo...
...Brooklyn last March, two young thugs named Kazle Anthony and Stephen Batten forced three butchers into a walk-in icebox, robbed them of $3,500, shot each of them in the head twice, and finished them off with meat cleavers. After a jury convicted them of first-degree murder, Justice David L. Malbin called the killers' crime "one of the most atrocious in this country...