Word: battened
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Next month Fuoss will send the rejuvenated Post to the newsstands, complete with a new price: 20? instead of 15?. To soften up the public, Batten, Barton, Durstine & Osborn will soon kick off a $1,250,000 nationwide ad drive. The Post's new look and stance, said an adman who went to Philadelphia for a close look at the revamped format, "may infuriate some long-term readers, and there may be turnover in the audience. But it is good enough to bring in new readers as fast as it loses old ones." Fuoss says that...
...Thai politicians were junketing off to Red China, and Bangkok newspapers showed a pronounced affection for Communism. No man to take chances, Sarit jailed the suspect politicians and muzzled the press but puts his faith in his economic program to deprive the Communists of the discontent on which they batten...
...four, all American: J. Walter Thompson; Interpublic, Inc. (the parent corporation of McCann-Erickson); Young & Rubicam; Batten, Barton, Durstine & Osborn...
Former crew manager Francis T. Baldwin '24, presently with Batten, Barton, Durstine, & Osborn, wrote "Managerial training has been invaluable to me in my work of handling advertising accounts and all the diverse extra activities involved. . . Being a varsity manager was one of the most valuable experiences I had in college. It has contributed a great deal to many of my activities since. . . In the four years with the Crew, I learned: first, to get along with all kinds of guys; second, to plan in a reasonably orderly fashion; and third, to react with some sense, I trust, as emergencies upset...
...years ago, high-domed U.S. thinkers liked to blame the nation's cultural deficiencies on conformity. Last week Adman Charles H. Brower, president of Manhattan's giant Batten, Barton, Durstine & Osborn, trotted out another villain: "mediocrity." Speaking at a big advertising powwow in Florida, Brower declared that a lack of "greatness" is holding up national progress. He told his competitors: "Advertising in a climate of greatness will work harder. Fewer people will be annoyed by advertising . . . It will cease to be the whipping boy for every uninformed meathead and misinformed egghead and unsuccessful sorehead...