Word: battened
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ALONG Man hattan's Madison Avenue, admen have long divided life into two philosophical systems: the hard sell and the soft sell. To Charles Hendrickson Brower, 58, the tall (6 ft. 4 in.), shambling president of Batten, Barton' Durstine & Osborn, "there is no such thing as the hard sell or the soft sell. There is only the smart sell and the stupid sell." Charlie Brewer's smart sell, last week, was the hottest sell in the ad world...
...from a long line of Dutch New Jersey farmers, entered Rutgers on a science scholarship. He later switched to majoring in English, tried teaching after college but decided to get into advertising "because I developed a prejudice toward eating." He was hired at $50 a week by the George Batten Co. in 1928, just before its merger with Barton, Durstine & Osborn. His hard-slogging work habits and a slogan-making command of the language propelled him through BBDO's ranks as he worked on ad campaigns for Armstrong Cork, Servel, B. F. Goodrich and Cellophane. He became the agency...
CHRYSLER AD SHAKE-UP will bring $21 million Dodge car and truck account to Batten, Barton, Durstine & Osborn. Agencies taking the loss: Grant Advertising and Ross...
...Times offered "nine personalized coupons to express your secret, suburban self." Prepared by Vice President John Bergin of Manhattan's Batten, Barton, Durstine & Osborn, and illustrated by New Yorker Cartoonist Charles Saxon, the coupons joked about everything from Early American furniture to the late-commuting American male, appealed to the strong self-improvement drive of housewives, neatly parodied some of Mrs. Suburbia's best-known clichès. Samples: "Seldom during the day do I talk to anyone over three feet tall. This little world I live in is no place for someone over 21. Since...
...that Khrushchev's visit came into focus with its greatest meaning to 1959. At Camp David, under a canopy of oak leaves, the President of the U.S. and the Premier of the U.S.S.R. walked and talked along winding gravel paths, lived together for three days in Ike's grey, batten-board Aspen Lodge...