Word: battened
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...president of Batten, Barton, Durstine & Osborn, genial, roughhewn Bernard Cornelius Duffy, 55, is a rare figure in the advertising world. Title to rarity: he has nearly quadrupled BBDO's billings (now $200 million), while showing remarkable personal stamina in the process. He pulled through a serious ulcer operation in which two-thirds of his stomach was cut away, and a coronary attack, bounced back each time to supervise the fortunes of the growing agency. Last week, five months after he suffered a severe cerebral hemorrhage, Madison Avenue was wondering whether Ben Duffy could come back again...
...doing things than today. To spur "creativity," businessmen will try anything, from the venerable suggestion box to such freewheeling idea-association techniques as "group thinks," "buzz sessions," "imagineering," and the most popular device of all, the "brainstorm." Originator of the brainstorm* is Alex F. Osborn of Manhattan's Batten, Barton, Durstine & Osborn, who defines it as a method in which groups of people "use their brains to storm a creative problem and do so in Commando fashion, with each stormer audaciously attacking the same objective...
Francis W. Hatch '19, Boston, vice president of Batten, Barton, Durstine and Osborn, advertising agency...
...Jordan's expense, straighten out its borders (at one point only seven miles wide). That would leave Jordan with a wide stretch of desert, and not much to live on. One of the fears agitating Jordan was that the friends who came to help might stay on to batten on the pieces...
Many U.S. companies have developed elaborate programs of civic aid. Chicago's Marshall Field department store has a special vice president in charge of civic affairs. In Philadelphia, N. W. Ayer Chairman Harry A. Batten organized the Greater Philadelphia Movement, which will open a $100 million Food Distribution Center in 1958 and eliminate crowded, unsanitary markets in the heart of the city. Each year in Houston, Humble Oil & Refining Co. lends a full-time staff of 100 Humble employees to help organize the United Fund drive, while Boeing Airplane Co. President William Allen, who is 1956 national chairman...