Word: battened
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Also nominated for Overseers' posts are Meyer Kestnbaum '18, Chicago, President of Hart, Schaffner, and Marx; Francis W. Hatch '19, Boston, Vice President and Director of the advertising firm of Batten, Barton, Durstine, and Osborn, Inc.; Abbott L. Mills, Jr. '20, Washington, D.C., Member of the Board of Governors of the Federal Reserve System; J. Edward Lumbard '22, New York City, United States Attorney for the Southern District of New York; Philip H. Theopold '25, Boston, member of the real estate firm of Minot, De Blois, and Maddison; and David Rockefeller '36, New York City, Vice President of the Chase...
...boat to tell her that New York was trying to reach her by telephone. Fearing some emergency, Dr. Mead set off on a seven-hour trip through dangerous reefs and rough seas to take the call. It turned out to be from a researcher working for Manhattan's Batten, Barton, Durstine & Osborn Inc. The message: "Dr. Mead, we are conducting worldwide research into the smoking habits of Americans. Would you be good enough to indicate if you smoke, and if so, what brand?" Taking a deep breath, Anthropologist Mead answered: "Not interested,"* and hung up. Six days later, when...
With every passing year, U.S. political campaigning seems to grow more mechanized, more firmly keyed to the billboard, the advertising agency, the radio microphone and the television camera. But there are still political backwaters in the U.S. where the techniques of Batten. Barton, Durstine & Osborn are unknown, where politics is a highly personal (and sometimes dangerous) activity, and where voters solemnly consider a candidate's relatives and his need of work as well as his qualifications for office...
...Actual preparations had begun in May, when the President agreed with his advisers that television, effectively and informally used, might be the best way of reaching the people. To get professional advice on the intricate problems of staging, the White House called in the New York advertising firm of Batten, Barton, Durstine & Osborn, which blocked out a 44-page script. It was twice revised to suit the President...
...economic. Struck by the drop in world markets brought about by Soviet peace maneuvers, Churchill believes that protracted East-West peace discussions would reduce defense spending and might start a recession. With new elections to extend their power another five years, the Tories would have enough time to batten down the economy and ride out the possible storm...