Word: battened
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Until a couple of months ago, tall, sandy-mustached Willard A. Pleuthner was only a vice president of a big Manhattan advertising agency (Batten, Barton, Durstine & Osborn Inc.). Last week dazed Adman Pleuthner was trying to adjust himself to the fact that he had suddenly become an important layman-consultant to the country's Protestant churches...
...only misrepresentation was made by Lucky Strike's typesetters: "K. G. Ingold" exists. He is actually Kurt Gingold 1G, Conant Hall 15a, a section man in Chemistry 1. Gingold sent in his jingle on October 1; Batten, Barton, Durstine, and Osborn, the Lucky Strike advertising agency, dispatched him a $28.00 check on October 20. Gingold violated no longstanding rule since he is a graduate student and does not come under "Regulations for Students in Harvard College...
...George did not decentralize the cash ; he kept it under his own control. He leased new stores instead of buying them, devising a one-year lease with nine yearly options for renewal. He kept such close watch on A & P's finances that he was able to batten down the hatches long before 1929's storm broke, lost not a penny of A & P's surplus in the crash...
Wiry, bustling Bernard Cornelius Duffy, 48, president of the big Batten, Barton, Durstine & Osborn advertising agency, has the occupational ailment of his trade: peptic ulcers. He works at such a man-eating pace that, as he says, "I only call home if, by happy surprise, I can get there for supper...
...Merged with George Batten & Co. in 1928. Of the four names in B.B.D. & O., only Chair man Bruce Barton and Vice Chairman Alex Osborn remain with the agency. Batten died in 1918; Roy S. Durstine set up his own agency eleven years...