Word: battened
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Hope & Fear. Through gall and goad, the ricksha man has clung to his calling. Hong owners exploit him ("They are blackhearted," he complains-in Shanghai, before last week's strike, they upped their daily rentals from 60? to $2.60), moneylenders gouge him, racketeers batten on him. Yet, in 1918 in Shanghai, he took up bamboo sticks and iron bars to destroy the alien trolleys that menaced his means of meager livelihood-which, after all, is better than that of millions of his fellows...
...find one that suited him. Disappointed, he served a brief stint on the family newspaper, then went to Manhattan to try his hand at advertising. Another youngster named William Benton, a year older but four years richer in experience, hired him to write trade-paper ads for the old Batten agency at $25 a week...
Wallace looked like he might be going to beats mighty Holy Cross as he moved into the fifth inning with a one run lead, but in that frame things blew apart. Bob Batten started things off with a long single to right field, moving to third on Bill Postman's best to left. Then came the big blow. With Don Swegan pulled out of position at short to cover second, Charlie Stephenson pushed a neat hit through the place vacated by the shortstop; Batten and Pohlman raced around to score before left fielder Allen could come up with the ball...
...vapid. Chiquita Banana, sung to a catchy, Calypso-style tune, is so different that listeners actually like it. Last week, after more than eight months on the air, it had become the undisputed No. i on the jingle-jangle hit parade. Its composers, Garth Montgomery and Len Mackenzie (of Batten, Barton, Durstine & Osborn), not unmindful of the famed banana smash of the early 1920s, decided to doll up their lyrics, and give them a try as a popular song...
...September. In all innocence he had called on a Paris adman named Pierre Elvinger. To him, Reasoner delivered an apparently innocuous message which Reasoner had received in a letter from his brother-in-law J. David Danforth, an executive with Manhattan's high-powered advertising firm, Batten, Barton, Durstine & Osborne Inc. The message: Elvinger was expected "to do a good...