Word: battened
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Last week the War Department announced that the Stars & Stripes will have a World War II successor. Its name: Yank. "Publisher" will be ex-Stars & Stripesman Egbert White (vice president of Batten, Barton, Durstine & Osborn). Like its famed model, Yank will be edited by soldiers who prefer putting together a paper to wearing Sam Browne belts. Ad-less, like its predecessor, it will probably sell...
...official scapegoats for the Pearl Harbor disaster-Major General Walter C. Short, Rear Admiral Husband E. Kimmel-went into voluntary retirement last week. But not to batten peacefully on their retirement pay ($6,000 a year). The Army & Navy were preparing to court-martial them. Just when the trials would come off was left hazy. The courts-martial would be held, the War and Navy Departments announced, when "the public interest and safety" permit...
Publisher John Sanner of Anamosa (Iowa) News got a wire from Batten, Barton, Durstine & Osborne, offering him $236 to run a series of ads, part of B.B.D. & O.'s whirlwind enlistment campaign for the Navy. Publisher John, aged 10 and now in the fifth grade, wired back that he couldn't handle 8,000 lines in his 3 by 7 in., four-page, rubber-type weekly on which, last issue, he netted $1.38. Result of the ensuing publicity: News circulation rose from 75 to 100 and Publisher Sanner decided to buy a new press...
Biggest beneficiary of both B. & B.'s losses was the same: tall, blond, mild Theodore Lewis Bates, B. & B. vice president (until he leaves next month). After he left Batten, Barton, Durstine & Osborne to join B. & B. in 1935, the Continental account followed him. Last January Adman Bates also took over the Colgate account. Last week there were changes at CPP, of which those at B. & B. were an echo. Advertising Director Roy Peet, with whom Bates worked, moved upstairs to be assistant to President Edward Herman Little. And Adman Bates was given the option of forming...
...essence, the "I" who tells Look Back On Happiness is 79-year-old Knut Hamsun himself, as fierce and fine an old man as ever declined to batten on the adulation of fools. And his novel is less a novel than a devoutly unpretentious rec ord of things he values, or despises...