Word: battened
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...Eliot's Five-Foot Shelf. In 1919 Durstine and Barton started an advertising agency, took in Osborn a few months later. Three harddriving, ambitious men, Barton, Durstine & Osborn turned the advertising business upside down during the 1920s. In 1928 they merged with the old firm of George Batten Co. and became...
...that he was difficult to work with, and advertising profits in the 1930s were not so great as they had been in the salad days of Barton, Durstine & Osborn. Last week Roy Durstine suddenly resigned, giving no reason. Bruce Barton became president and William H. Johns, head of the Batten firm when it merged, was made chairman of the BBD&O board. What adman Durstine would do next was admen's gossip last week...
...changed U.S. In the new volume there is less discussion of sex and more of economics, politics, sociology, religion, psychiatry. More serious, it is less unified in tone, as a whole more searching, better documented, more thoughtful. The unabashed praise of advertising, written by Roy S. Durstine, president of Batten, Barton, Durstine & Osborn, is at odds with the entire book...
...This week the State Department made public a list of 106 registrants, mostly innocuous advertising and publicity agents hired for legitimate trade boosting. Examples: Batten, Barton, Durstine, & Osborn (Dunlop Tires), J. Walter Thompson (Guinness Stout), branch offices of European steamship lines. A Manhattan public relations specialist, Hamilton Wright, reported drawing $2,000 a month from Egypt, $1,000 from Czechoslovakia, $1,250 from Italy (some of his advertising had been placed through a firm in which Presidential Son Elliott had been a partner). Rev. Dr. Alexander Cairns of Bloomfield, N. J. deposed that in seven months he had delivered...
...advertising space in the college yearbook for $2,000, promptly resold the space for $7,000. In 1930, when he was down to the last $9 of this fat profit, he arrived in Manhattan to hunt a job. Though modest, soft-spoken Douglas Leigh hoped to work for Batten, Barton, Durstine & Osborn. he was unsuccessful, instead landed a job with General Outdoor Advertising Co., Inc., for which in three years' time he became a top-notch salesman. But dis gruntled by a long string of Depression salary cuts, he quit the job in 1933, sold his old Ford...