Word: battened
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...Advertising," writes H. A. Batten in the current Atlantic Monthly, "has fallen on evil days." Nobody will dispute his statement. The front page of the issue in which the London Times described the victory at Trafalgar was covered with advertisements, modest and factual. The modern newspaper and periodical is plastered with notices which appeal primarily to the emotions. We are asked to discard our reasoning faculties and buy a certain mattress because a certain society leader allowed one to be photographed in her house; to buy a certain cigarette because a movie actress finds its advertisements a convenient vehicle...
Fortunately, there are signs that they cannot. "Of Thee I Sing" has effectively satirized, in Wintergreen's plank of Love, the attempt to convince by appeal to the emotions with neglect of the discriminating intelligence. The Consumer's Research Bulletin is finding wide approval. Mr. Batten has done a service by describing the plight of the advertising man of principle, who must compete with his less ethical collegue, and by placing the responsibility for our charlatan industrial life where it belongs, on the public. When, and only when individual consumers resolve not to buy any article whose advertisers insult...
From their beginning in September the programs will be prepared, as before, by the editors of TIME, with the assistance of Batten, Barton, Durstine & Osborn, advertising agency whose able Donald Stauffer will resume his direction of the program...
...Andelman, Boston Latin School; Albert Aranson, Boston Latin School; C. L. Barber, The Phillips Exeter Academy; R. F. Barker, Roxbury Latin School; J. H. Batten, Phillips Academy. Andover; J. H. Belkin, Lincoln School of Teacher's College, New York City; J deB. Bertolet. Lawrenceville School, Lawrenceville, N. J.; H. B. Bigelow, Jr. St. Paul's School, Concord, N. H.; C. L. Billman. Hackley School, Tarrytown, N. Y.; H. L. Bogart, The Phillips Exeter Academy; J. A. Bovey, Jr., Blake School Minneapolis, Minn.; E. F. Bowditch, Milton Academy; J. M. Boyd, Kent School, Kent. Conn; E. L. Brainard. Arlington High School...
...voice of the Church should be heard in your columns. Advertising is a golden opportunity and a stern duty to promote and protect the welfare of humanity."?Bruce Barton of Batten, Barton, Durstine & Osborn...