Word: battened
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Next came an article by Paul M. Hollister, a vice president at Batten, Barton, Durstine & Osborn. Mr. Hollister asked a hypothetical question. What, said he, would happen if publishers, who have already freed their pages from patent medicine advertising, should now refuse to accept any testimonial advertisement that was not certified as unpaid for and voluntary? Mr. Hollister predicted that such a procedure would cause anguish among many agency men charged with formulating campaign ideas, would also grieve Park Avenue females who would be deprived of "their most profitable racket...
Rich Miss Radclyffe Hall, author of the suppressed Lesbian novel, The Well of Loneliness (TIME, Dec. 31), contributed $5,000 to the fund, last week, after selling for that sum to the Glasgow Art Gallery a portrait of the late Mrs. George Batten by John Singer Sargent. It had been bequeathed to her by Mrs. Batten...
...Other two: N. W. Ayer & Son (Philadelphia); Batten, Barton, Durstine & Osborn (Manhattan...
Back in Manhattan, however, the two agents renewed their conversations, spoke more plainly, planned more definitely.* Who are the leading figures in Batten, Barton, Durstine & Osborne, Inc., newest of advertising agencies? Since the death of George Batten, the dominant personality at Batten's has been William B. Johns. Mr. Johns worked his way up through the organization, of which he has held almost every executive position, including the topmost. From presidency to presidency went Mr. Johns; from presidency to chairman of the board goes Mr. Barton. Known outside the advertising world for books on Christ and on the Bible...
...Among the advertised products which the Batten company contributes to the combined concern are Armstrong Linoleum; Colgate products (including Rapid Shave Cream, Ribbon Dental Cream, Fab, Cashmere Bouquet Soap, Coleo Soap, Octagon Soap, Super Suds); Hamilton Watch, Walkover shoes, Edgeworth tobacco, McCallum hosiery, Prophylactic tooth brushes, United Fruit Co. bananas. From the Barton, Durstine-Osborne quota comes Alexander Hamilton correspondence school; Atwater Kent radios, Cluett Peabody Arrow Collars; Dorothy Gray toilet preparations; General Electric Co. products; General Motors (institutional-not the individual cars); Gillette razors; Oshkosh trunks; L. C. Smith and Corona typewriters; Triplex safety glass; Standard...