Word: battened
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...tenth floor of an office building at No. 383 Madison Ave., Manhattan, is located the George Batten Co., Inc., long established, nationally known advertising agency. On the seventh floor of the same building is the Barton, Durstine & Osborne Co., Inc., not so long established but equally famed. Last week some 40 members of the Batten organization gathered in their directors' room. To them came President William B. Johns, elderly, heavyset, deep voiced. He told them that this was the happiest day of his life. He told them that the George Batten Co., Inc., and the Barton, Durstine & Osborne...
Some 145,000 spectators believed that they had received their money's worth when the automobile of Racer Norman Batten of Brooklyn burst into flames. Batten stood up, like the boy on the burning deck. He steered with his right arm until it was scorched, then with his left, then with his right again-until he brought the car to a stop in front of his pit where the flames were extinguished. If he had leaped to safety when the car first took fire, it might have crashed into the grandstands and killed dozens of spectators...
...Ford, who has probably had more publicity than any other man in the world's history, does not believe in advertising. "Cut it all out. ... I never did believe in it." So, at least, he is reported to have been reported in a current advertisement of the George Batten Company, Advertising Agents. Needless to say, the Batten Company made Mr. Ford's alleged statement an indictment, not of advertising, but of Mr. Ford. "Armstrong," the Batten ad went on, "is mentioned, and you think of beautiful patterns and colors of linoleum for every floor in the house. Hamilton...
...handles such accounts as American Telephone and Telegraph, Canada Dry Ginger Ale, Hire's Root Beer, International Silver Co., National Cash Register, Reynolds Tobacco, Squibb, Steinway Pianos, Victor Talking Machines) ; F. Wallis Armstrong Co. (which has Campbell's soup, Fels-Naphtha soap, Whitman's candies) ; George Batten Co. (which has Cliquot Club Ginger Ale, Colgate & Co., Hamilton Watch, Hammermill Paper, Iver Johnson, McCallum hosiery...
When nonchalance must batten on a book...