Word: batterics
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WHEN Brower took over BBDO in 1957 from BBDO President Bernard Cornelius Duffy, it was like a batter following a home run by Babe Ruth. Ben Duffy, one of the shrewdest and best-liked admen ever to stroll Madison Avenue, had built BBDO from a smalltime outfit postwar into fourth place in the industry before he was forced to retire from active leadership after a stroke. No sooner had Brower taken over than he faced a passel of trouble. Revlon, Inc. pulled out its $7,000,000 account. Then, to avoid trouble with its $17 million American Tobacco account, BBDO...
...Pope Nicholas V to show Western support for the Eastern Empire and to consummate the reunion of the Latin and Greek churches that had been uneasily agreed upon at the Council of Florence 14 years earlier, Isidore said Mass in St. Sophia as the Turks were gathering to batter down the walls. But disputatious followers of the monk Gennadius boycotted the church. After the fall of the city, Mohammed rewarded Gennadius by appointing him the first Ecumenical Patriarch of the Greek church under Islam. And one of Gennadius' first acts was to repudiate the Council of Florence...
Take the candy trade. A janitress at a food store studied the tastes of sweet-toothed small fry, concluded that what they liked most were toy-shaped confections. She went home, out of sugared batter molded a swan with raisin eyes, baked it, and promptly sold it to a schoolboy for 2 rubles. Encouraged, she turned more and more batter into dough, spawned a swarm of home bakeries among women in the Moscow suburb of Stolbovaya. Was such initiative encouraged? Moskovskaya Pravda urged the bureaucrats of the "Red Front" candy factory to undercut these "unsanitary private confectioners" by mass-producing...
...major at the University of Cincinnati, Koufax was signed as a $14,000 bonus baby at 19. In his second start, he struck out 14 Cincinnati Reds. But he soon developed streaks of harrowing wildness, last year led the league in wild pitches with 17 (but hit only one batter). Explains one Dodger coach: "When Koufax is wild, the ball not only is not near the plate-it's not near the batter...
...Batter: Aaron, Milwaukee...