Word: batting
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Dates: during 1960-1969
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Rich (assets: $1.5 billion), acquisition-minded BAT is no stranger at the dressing table, having acquired 65% control of another cosmetics company, Lenthéric Ltd., in 1965. Two weeks ago BAT made a generous $67 million cash offer to take over Yardley and promised to expand the company "on an international basis, while keeping its management team...
...BAT, the proposal made eminently good sense. With scores of brands-ranging from Kools and Viceroys in the U.S. through its Brown & Williamson subsidiary to Tom Toms in Malawi-on sale in over 150 countries, BAT is the world's biggest, most profitable (1965 earnings: $230 million) tobacco company. But BAT needs a sizable British business to help balance highly taxed foreign earnings (it sells no tobacco in England) and, not least, to ensure its growth against a leveling off of tobacco sales because of the health scare...
...offer seemed irresistible-to everyone except Yardley's oligarchical Gardner family, which bought out the Yardley's in 1883, carefully kept a ruling majority of the voting stock when the company went public in 1920. Least flattered by the BAT bid: Yardley Chairman T. Lyddon Gardner, 62, second generation of the family to head the firm and patriarch of a third generation coming along the company's ranks. Last week, after huddling with Yardley's bankers, N. M. Rothschild & Sons, Gardner urged stockholders to ignore BAT's tender offer. "We are going into battle...
...butterfly's sense of smell, a bat...
...every motive in question and turned every word or act into its opposite, is now a universal cliche. The game of spotting Freudian slips and symbols, once chic and daring, has filtered down from the cocktail party to the corner bar. Anyone who can read seems qualified to bat around complexes, compulsions and obsessions. Pop-psych is all over the place...