Word: battlebot
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...BattleBots got a huge boost when Jay Leno--a longtime machine buff and tinkerer with an extensive motorcycle collection--began plugging it on the Tonight Show, and last fall he became the show's first celebrity contestant. Chin-Killa, built and operated for Leno by NBC technicians, was fronted with a metal facsimile of Leno's face and used his legendary protruding chin as a battering ram to defeat Ginsu, a rival BattleBot wielding a nasty set of rotary saw blades. "I like anything that rolls and explodes," Leno says. "And it seems like a good outlet for kids...
...biggest attractions of the show is that it invests its geeks (mostly, but not all, male) with the heroic trappings once reserved for jocks. Putting its contestants in an over-the-top, Thunderdome-like setting, BattleBots is at heart about feeding the class brain's fantasy of winning power, popularity and even sex appeal through smarts. Between fights, shapely correspondent Heidi Mark flirtatiously chats up players, one of whom talks about taking his invention into the streets to cruise women: "Chicks approach guys with BattleBots a lot easier than they would, um, a person without a BattleBot...
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