Word: battlefield
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Dates: during 1990-1999
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...firms have prevailed as decisively as American troops did on the battlefield. Conspicuously absent from the fray: bidders from Japan and Germany, whose soldiers stayed home from the fighting (see box). Huddled in hotel rooms in Saudi Arabia with officials of Kuwait's government-in-exile, executives of U.S. companies have won 70% of initial awards for emergency services during the first three months of rebuilding. Such tasks as putting out oil fires and restoring water and power to blasted buildings could cost more than $500 million during this period. As part of the effort, Kuwait awarded the U.S. Army...
...days leading up to the ground war, reporters were so frustrated by their lack of access to the battlefield that they jumped at the chance to cover rehearsals for a massive amphibious landing on the Kuwaiti coast. As the exercises carried on, press coverage mounted and anticipation grew. Only one problem: the landing never came. The amphibious assault was a diversionary tactic intended to fool the Iraqis. And the press coverage, as General Norman Schwarzkopf pointedly observed, was a big help...
With little access to the battlefield, reporters had to depend on the daily briefings in Riyadh and Washington for news. Those were handled with extraordinary skill. The briefings were filled with facts and figures (number of missions flown, Scuds fired), and the men who conducted them were cooperative, usually candid and, when it came to estimates of enemy damage, very cautious. The goal was to avoid excessive optimism and reduce expectations...
...Pentagon's public relations savvy was fitting for a war that was waged as much on the propaganda front as on the battlefield. "The campaign in Saudi Arabia was managed like an American political campaign," says Robert Manoff, director of the Center for War, Peace, and the News Media. "Imagery was a dominant concern." Many in the military also wanted to redress what they regard as unfair press coverage of the Vietnam War. "It's obvious the government has been planning for a rematch since Vietnam," says Jon Katz, a former CBS News producer who writes about TV for Rolling...
When Johnny comes marching home, will the rest of us celebrate by tramping off to the mall or auto showroom? Business-people and investors across America are pondering that question, trying to balance widespread forecasts of at least one more recessionary quarter against the euphoria of a swift battlefield victory. Does peace mean prosperity? If the gulf war didn't start this recession, what role will Kuwait's liberation play in ending...