Word: battleground
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McDonald's has also staked out the newest fast-food battleground: breakfast. Since introducing its Egg McMuffin (a muffin sandwich containing eggs, Canadian bacon and cheese) in 1976, the chain has seen its breakfast business grow to 19.5% of total sales. Last March Burger King introduced a competitor, the Croissan'wich, and promoted it with a saturation TV ad campaign. Most other chains have now added at least some breakfast items, from French-toast sticks at Arby's to an all-you-can-eat breakfast buffet at some generous Roy Rogers outlets...
Once again, Nehme Yafet Street in West Beirut was a battleground. Gunmen from rival Shi'ite Muslim and Druze militias crouched in doorways and fired bursts from automatic weapons and rocket-propelled grenades into the darkness. Four floors above the fierce firefight, Terry Waite, the special envoy of the Archbishop of Canterbury, was trapped with staff members of the Associated Press. A giant of a man, who stands 6 ft. 7 in. and weighs 258 lbs., the bearded Waite, 46, was in Beirut to seek the release of four of the American hostages held by Muslim extremists. As bullets chipped...
Underscoring the contradictions of the American South, Alabama, the civil rights movement's most volatile battleground, will observe the third Monday in January as a dual holiday honoring the birthdays of King and Confederate General Robert E. Lee. In Selma, the city council voted over the protest of Mayor Joe Smitherman to approve a candlelight walk to the Edmund Pettus Bridge, site of a bloody 1965 clash between black marchers and police. In Birmingham, near the Sixteeth Avenue Baptist Church, where a bomb killed four little girls in 1963, a 7-ft.-tall bronze likeness of King was scheduled...
...American backyard is a battleground for the television industry. The subject of dispute: 1.5 million satellite dish antennas. These contraptions enable their owners to pick up free the 100-odd TV signals that fly through the sky. This is irksome to programmers transmitting shows to local cable operators via satellite. The industry estimates that it loses up to $700 million a year to commercial owners of dishes and forfeits additional income to private dish owners...
...outdone, terrestrial-radio groups are migrating to digital and see cell phones as a content battleground too. The nation's big station groups, including Clear Channel, Infinity and Citadel Broadcasting, are upgrading to enable FM stations to split their signal into multiple, digital streams. That will open up the airwaves for niche formats--all Elvis, all the time--and channels for targeted content like college sports. Digital music channels may also be offered ad-free, for a subscription fee, parrying satellite's advantage. "We're not gonna be on defense anymore," vows Infinity's CEO, Joel Hollander. Like other radio...