Word: battlegrounds
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...industry titans Coke and Pepsi have marketed against each other for decades, but the bitterest new battleground is China. Coke has grabbed about 54% of China's soda market, according to Euromonitor International, while Pepsi has 31%. And Coke is gunning for more. The giant recently moved to acquire one of China's biggest drinkmakers, the China Huiyuan Juice Co., for about $2.3 billion. The deal still requires government approval, but if completed, it would give Coke control of a rising star that has 46% of China's fresh-juice market...
...groups we would be strong with. The notion that voters who supported Senator Clinton would vote Republican in the general election was never supported by what we saw in our polling. At the beginning of June, going into the general election, Obama had a double-digit lead in our battleground poll against McCain among women. He was competitive among Catholics and led 2 to 1 among Latinos...
...Kameron A. Collins ’09 had tried to call his great-grandmother in North Carolina—a battleground state where Obama was leading by a razor-thin margin at press time. The 90-something-year-old sent in an absentee ballot for Obama to avoid long lines at the polls, Collins said...
...white Evangelicals are in Southern states that were never in play for Democrats. They were therefore never part of any outreach effort - Obama's 50-state strategy didn't involve sending campaign staff to organize Alabama Bible colleges. Instead, the Obama camp focused its energy on a handful of battleground states with sizable Evangelical populations, including Colorado, Indiana and Michigan...
...that points to the second reason Evangelicals didn't shift in greater numbers: scope. The small gains that Obama made in the battleground states targeted by his religious outreach staff were the results of just six weeks of activity leading up to the election. At the beginning of the summer, after Obama clinched the Democratic nomination, his campaign announced an ambitious plan to engage young religious voters at Christian music festivals, at house parties, and through Evangelical and Catholic surrogates. But by the time fall arrived, the effort - originally called the Joshua Generation - had still not materialized. Finally...