Word: bauer
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...success has replaced the traditional family goals in the Soviet Union according to "The Soviet Citizen," a new book written by two Harvard professors and published by the Harvard University Press. The authors are Professor Alex Inkeles, a sociologist in the Department of Social Relations, and Professor Raymond A. Bauer, a social psychologist at Harvard Business School...
...Louis H. BAUER...
...reason for calm, Bauer maintained, is that the emphasis on motivational research has resulted in knowledge that has benefited the persuaded as well as the persuader. "It can be argued that the consumer is now harder to reach than ever," he said...
Many so-called "unconscious and irrational" motives are really quite the opposite, Bauer went on. "I don't see why a man is more rational to buy a car for transportation than for status, for instance. Use of appeals to this type of motive have, moreover, brought them to the center of consciousness," Bauer argued...
Furthermore, appeals to the real unconscious will usually stimulate strong defensive reactions, Bauer said. Brain-washing which uses these appeals may work when brought to bear on one person by many, but it will probably be impossible in the opposite situation, he concluded...