Word: bauers
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Dates: during 1970-1979
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Long Johns. Such backwoods garb is actually as old as the hills-and mountains and streams-where the clothes fit in best. Venerable firms like L.L. Bean of Freeport, Me., Eddie Bauer of Seattle and Gokeys of St. Paul have been doing a brisk mail-order business in such gear for 50 years or more. Says Bean's bemused merchandising manager, Fred McCabe: "Fashion has just come round to us. We certainly haven't gone fashionable ourselves...
...Britta Bauer, 29, German born and educated, was a model with no business experience when she started Cinnamon Wear in 1972. She and her partner Barry Lis, 31, have had a phenomenal success by breaking all the rules. Britta and Barry rarely advertise or hold shows, and carry basically the same clothes season after season. Reasons Bauer: "Often people will see something they like in a store, buy one, and go back for more of the same-only they can't get it. We like to give women a chance to come back and get what they like." Britta...
There were a number of other disappointments over the weekend. Bill Mulvihill (134 Ibs.) took on second-seeded Tom Bauer from Navy in his first match and lost a 7-6 squeaker...
...Randy Wilson, one of three talented Wilson brothers on the team, tallied at 3:27 of the third, to narrow the score to 6-4, but the Friars stalled a bit as the referees whistled penalties to Tom Bauer (5:34) and Steve Heggison (9:19). The Harvard power play, which clicked for a pair of goals earlier, could not put the game out of reach...
...earnings painfully exposes many poor countries to erratic swings in the price of raw materials. Still, while trade relations are not always equitable, it is highly debatable whether the First World has really been using trade to exploit the developing countries. If that were so, notes British Economist P.T. Bauer, then nations like Taiwan, Singapore, Brazil and South Korea, which are the most involved in extensive foreign trade, would not have become the most prosperous LDCs. Bauer rightly points out that the poorest states are "those with the fewest or no external contacts...