Word: baur
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Dates: during 2000-2009
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...When my dad first raised the burial idea in the 1980s, I chuckled about it," Baur's eldest son Larry, 49, told TIME. Larry Baur quickly realized his father was serious. Family jokes circulated about the Pringles plan, but no one questioned the elder Baur's decision. So when Frederic Baur died after a battle with Alzheimer's, Larry and his siblings stopped at Walgreen's for a burial can of Pringles on their way to the funeral home. "My siblings and I briefly debated what flavor to use," Baur says, "but I said, 'Look, we need...
...there were a junk food hall of fame, the original Pringles can would stand proudly next to a Toblerone pyramid in the exhibit on ingenious packaging shapes. Baur's canister has become a treasured symbol of snack culture around the globe, as recognizable as a Hershey bar or Coke can from Argentina to Zambia...
...gave up the fun of eating potato chips, looking for the big ones, the small ones, the ones shaped liked Elvis." Lempert said it took consumers years to appreciate Pringles' uniform size, shape and color. "The Pringles can was a revolution within the realm of snack food," says Baur...
...Although Fredric Baur earned a Ph.D. in organic chemistry and served in the Navy as an aviation physiologist, the Pringles can proved his biggest hit. At one point Baur engineered a freeze-dried, just-add-milk ice-cream product called Coldsnap. Despite a product team that included a young Steve Ballmer, now Microsoft's CEO, the elder Baur achieved more success with his can than the cone...
...Baur's Pringles can helped inspire a burst of innovation in supermarket product packaging. In the tradition of the culinary pioneers who transformed Toblerone into a pyramid, cheese into string and doughnut holes into round Munchkins, here are a few post-Baur supermarket design triumphs...