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...Ross may be onto something bigger than an art project. A promising start-up named Ecovative is building a 10,000-sq.-ft. (about 930 sq m) myco-factory in Green Island, N.Y. "We see this as a whole new material, a woodlike equivalent to plastic," says CEO Eben Bayer. The three-year-old company has been awarded grants from the EPA and the National Science Foundation, as well as the Department of Agriculture--because its mushrooms feast on empty seed husks from rice or cotton. "You can't even feed it to animals," says Bayer of this kind...

Author: /time Magazine | Title: Industrial-Strength Fungus | 2/8/2010 | See Source »

...beauties of Ecocradle is that unlike Styrofoam--which is hard to recycle, let alone biodegrade--this myco-material can easily serve as mulch in your garden. Ecovative's next product, Greensulate, will begin targeting the home-insulation market sometime next year. And according to Bayer's engineering tests, densely packed mycelium is strong enough to be used in place of wooden beams. "It's not so far-out," he says of Ross's art house. So could Bayer see himself growing a mushroom house and living in it? "Well"--he hesitates--"maybe we'd start with a doghouse...

Author: /time Magazine | Title: Industrial-Strength Fungus | 2/8/2010 | See Source »

...Worchester, Mass., banks and other companies have bought the naming rights to public libraries and high school football fields. The University of Wisconsin at Madison offers doctors and other health-care professionals an online continuing-education course on menstrual disorders that is funded by the pharmaceutical giant Bayer. While the class's title doesn't carry Bayer's name, the company's drugs are mentioned in the course, and the school fully acknowledges the arrangement in course materials...

Author: /time Magazine | Title: Can Corporate Funding Save Endangered College Classes? | 7/14/2009 | See Source »

...report based on evidence collected during January raids at the headquarters to some of the world's biggest drug companies, including U.S. companies Pfizer and Johnson & Johnson, Britain's GlaxoSmithKline, Anglo-Swedish giant AstraZeneca, and Sanofi-Aventis of France. The other companies known to be raided were Wyeth, Merck, Bayer Schering Pharma and Roche, as well as generic firms Teva and Sandoz...

Author: /time Magazine | Title: Big Pharma Faces a Crackdown in Europe | 11/28/2008 | See Source »

...Nobody Does It Better," Carly Simon Carole Bayer Sager's words are legitimately sexy, while the music by Marvin Hamlisch uses every cliché in the composer's arsenal to build to a syrupy but irresistible coda...

Author: /time Magazine | Title: The Art (and Business) of the James Bond Theme Song | 11/13/2008 | See Source »

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