Word: bayer
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Dates: during 1990-1999
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...forgiven if they jump every time the phone rings these days. At any moment, an enviable client may invite a pitch or a major chunk of their business may walk out. When New York's N W Ayer celebrated its victory last week in capturing the $30 million Bayer aspirin account, the agency was still smarting from the loss two weeks earlier of the $65 million J.C. Penney account. Advertisers are flexing their spending muscle more aggressively than ever before. Even longtime clients feel little loyalty anymore to their agencies. As a result, ad firms are raising the stakes...
...most thrilling back-to-the-future revelations are the posters and advertisements and magazine layouts from the '30s, '40s and '50s that look contemporary. Lester Beall's Depression-era posters for the Rural Electrification Administration are spare and abstract and unsentimental, the perfect brainy New Deal agitprop. Herbert Bayer's virtuoso, typography-driven ads for the Container Corp. of America from the '50s and '60s look like avant- garde work from the late...
...cost conflict is particularly acute for the U.S. drug industry, which continues to dominate the $130 billion world pharmaceutical market. Although the global industry has always boasted its share of non-U.S. giants, such as Switzerland's Ciba-Geigy and West Germany's Bayer AG, American firms average 40% of their sales outside the country. This year's three biggest drug-company mergers all involved U.S. companies. Bristol-Myers (1988 sales: $6 billion) joined Squibb of Princeton, N.J. ($2.6 billion); Philadelphia's SmithKline Beckman ($3 billion) merged with Britain's Beecham ($3 billion); Merrell Dow ($1.3 billion) of Midland...