Word: bayer
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...month ago the biggest of Farben's successors, Farbenfabriken Bayer of Le-verkusen. announced one of its most am bitious projects. With Anglo-Iranian Oil Co.'s German subsidiary, Bayer will build a $60 million plant near Cologne to crack 2,100,000 bbl. of oil a year into basic chemicals for plastics and synthetic fabrics. This will vastly expand Bayer's production of 13,000 different chemicals, dyes, drugs, resins and photographic products (Agfa), which last year rang up $380 million in sales...
Into the World Market. Bossed by Dr. Ulrich Haberland, 56, who ran two Bayer plants during the war and was picked by the British at war's end to direct the combine of Farben plants that now make up Bayer, the company is rapidly moving into foreign markets. Burgeoning Bayer has recently opened plants in Argentina, Brazil and Chile; it is building another in Mexico and, together with Farbwerke Hoechst, will add still another in Pakistan. In the U.S. it owns a 50-50 interest, with Monsanto Chemical Co., in West Virginia's Mobay Chemical Co. (polyurethane plastics...
Close behind Bayer among the Farben heirs is Badische Anilin-und Soda-Fabrik (B.A.S.F.) of Ludwigshafen, with sales of $357 million from chemicals, plastics, dyes, fertilizers, insecticides. Worst damaged of the big three, B.A.S.F. saw its Rhineside plant at Ludwigshafen 45% bombed out, started up again in 1945 with only 800 workers. Today the smoky, sprawling plant is Western Europe's biggest chemical unit with 36,600 workers. B.A.S.F. also employs 11,000 at its Auguste-Victoria coal mine in the Ruhr. Masterminding B.A.S.F.'s comeback is its wartime head, Chairman Carl Wurster, 56, who was acquitted...
...BILL BAYER...
...will do a bas-relief for the library. Spain's Joan Miro will also do a mural, and Manhattan's Isamu Noguchi will contribute a couple of oriental gardens complete with his own abstract sculptures and an Alexander Calder mobile. In addition, two leading designers, Herbert Bayer of the U.S. and Nizzoli of Italy, have been commissioned to handle interior design, with an area of supervision extending from wall colors down to letterheads...