Word: bayern
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...reflects Europe's now swirling populace. Two strikers, Miroslav Klose and Lukas Poldowski, are ethnic Poles, and striker Kevin Kuranyi was born in Brazil. An intriguing newcomer, Stuttgart striker Mario Gomez, is a Spanish-German blend whose subtle southern touch made him the Bundesliga's second-best striker behind Bayern Munich and Luca Toni of Italy...
...Bayern Munich (Germany) €22 million; the biggest of the Bundesliga champion's buys is Roy Makaay, Europe's top scorer...
...market. The enormous Japanese manufacturers are unlikely to mass-produce receivers until there is sufficient consumer demand for the radios there. But the German market - dominated by regional stations - is confusing, because most digital coverage is concentrated in the south. To fuel national demand, Helwin Lesch, general manager of Bayern Digital Radio, a transmitter-network operator, admits that German broadcasters are borrowing marketing ideas from Britain. An on-air campaign to explain digital radio begins in March, and there are plans to auction a few hundred inexpensive radios over the Internet in April. Most German automakers, lured by the promise...
...cool defending of Frank de Boer. Other missing names from the Korea/Japan roll call were more predictable?but not any less disappointing. Classy Ghanaian defender Sammy Kuffour, scorer of the only goal in last week's Inter-Continental Cup tie, can only watch from afar as most of his Bayern Munich colleagues represent their respective countries in the World Cup. And old George Best will sympathize with another Man U winger who won't be there: Welshman Ryan Giggs. "I find it hard to put into words the disappointment I felt," he wrote to fans on his homepage...
...Cash. In measures that were seen as both arrogant and amazing, the company got out its checkbook and started writing. World champion Brazil: $200 million, which included the right to promote five exhibition games. The U.S. soccer team: at least $130 million. Nike even tried to steal Bayern Munich, the New York Yankees of Germany, from Adidas. The effort failed, but it forced the German company to triple the price of the previous contract. Nike's appearance, as well as more sophisticated management by the teams, has had a similar effect on the price of sponsorships...