Word: bazaar
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Dates: during 1970-1979
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...East Wind Bazaar...
Vientiane, during peacetime, would have little if anything to catch the eye. However, due to the huge American presence, Vientiane today smacks of the surreal. On the street passing the Morning Bazaar amid the traditionally sparse traffice of taxis, pedal-rickshaws, and jeeps, today there are American station wagons, driven by American housewives of USAID employees, often with American children jumping around on the back seat. Driving down the main Boulevard paved with U.S. concrete, in their air-conditioned Ford Country Squire, they seem oblivious to the heat, dust, and squalor surrounding them...
Under Miss White, Bazaar emphasized the practical and the relevant, while Vogue was more fanciful and futuristic. Bazaar was first to give its cachet to such formerly far-out items as bikinis and boots for women. It shattered taboos with taste, for example running a full-page picture of a female nude in 1962-Richard Avedon's portrait of Socialite-Model Christina Paolozzi. But Brady intends to take Bazaar a lot further. "I have one mandate: to make the magazine more exciting," he says. "It's been essentially dull for the last several years. All our covers looked...
Buyable Stuff. Bazaar's future fashion coverage will be photographed against action backgrounds rather than white studio walls because Brady feels that clothes should be shown in settings where they are likely to be worn. Three-quarters of the fashion space will be devoted to what Brady calls "wearable, buyable stuff," and the rest to fashions of the future, "imaginative and creative, something you ought to trip on and think about." Fiction and poetry are being dropped...
Brady, perhaps reflecting his nearly 18 years with Women's Wear Daily, wants the new Bazaar to contain a little bit of gossip. "People want to read about people," he says. "Not pillow talk or backbiting, but what's going on. A little elegant muckraking is a good thing. In the '70s, there ought to be a different way to do a fashion magazine...