Word: bbc
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Dates: during 1930-1939
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...sponsors twigged to the fact that the simple news-character and game shows are cheapest. Last week came evidence that the trend was well established in Europe. British Broadcasting Corp. last week challenged chess-playing listeners to a match by radio and mail. Six staff members chosen to play BBC's game will broadcast their moves. Listeners will I counter by postcard. The broadcasting players will meet the move suggested by a majority of listeners, will thus be able to ignore the tough ones suggested by isolated listening experts. The schedule calls for three broadcast moves a week...
...BBC's Fun & Games Department has another new audience participation program, taken from the Finnish. Originated by Helsinski University's Psychology Institute and expansively called What Sort Of Person Does This Voice Belong To? the program presents nine inexperienced broadcasters, has each read for one minute from the same text. Listeners are asked to determine each reader's sex, age, height, build, degree of seclusiveness, personality, characteristics, profession. In one case the Finns made it harder by having twins speak alternate sentences...
...Britain, most popular television stunts have been telecasts of public events like tennis matches, boat races, fights, the Coronation. Recently, Londoners saw BBC Commentator Thomas Woodrooffe eat his hat before the television camera to keep a promise made in a sports broadcast. The hat was made of sugar-coated cake...
William Primrose (Sat. 10 p. m. NBC-Red). No. i Viola Virtuoso plays William Walton's Concerto with NBC Symphony under direction of BBC's Sir Adrian Boult...
...sensitive ear tired of being buttered with effete Oxfordese, Professor Lloyd James, linguistic adviser to British Broadcasting Corp., recommended that the BBC's radio talkers copy the diction of Franklin D. Roosevelt. "It is disturbing," snorted Professor James, "when a man stands with his back to the 'fah,' and announces that he got some 'tah' on the 'tahs...