Word: bbdo
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Dates: during 1960-1969
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...Affiliates $125 a year to get listings of inventions for sale, or markets them himself through a subsidiary. Among the products that his firm is considering putting on the market: a sanitary napkin that dissolves in water and a camera that shoots 360° photographs. Ted Angelus, formerly of BBDO, has started New Products Action Team, Inc., and is searching for a buyer for his Instant Elephant breakfast-food kernels, which pop into animal shapes when milk is added. Foster D. Snell, Inc., which is under contract to several large food firms, is developing meatless ham made of vegetable protein...
...country's increasing ignorance of Latin was reflected in a question to the panel about media as a singular term and medias as a plural. Taking a swipe at Madison Avenue, Columnist Russell Baker declared: "In Latin, prefer Cicero to BBDO." Asked to rule on erratas as a plural form, Poet Donald Davidson despaired: "To think that we have lived to see the day when such a question can be asked...
About 40 advertising agencies are likely to do business in the new medium, including U.S.-owned J. Walter Thompson, Young & Rubicam and BBDO. But the two top French advertisers, Publicis and Havas-Conseil, are well in front. Both have had much experience making advertising shorts that are shown in French movie theaters. "U.S. TV commercials are ahead of us by 20 years as far as techniques and methods are concerned," says Eric Lipmann, a top Publicis adman. "From a creative, artistic point of view, though, we are equals. Besides, we can make our films far more cheaply." Primarily because...
...Rather than disqualify colleges whose ads were inadequate, we enlisted advertising agencies that, on a voluntary basis, professionally recast the colleges' rough copy and graphics for greater impact. Creative services have already been contributed by nearly 35 agencies, some of them advertising giants, such as J. Walter Thompson, BBDO, Doyle Dane Bernbach and McCann-Erickson...
Cranking up a $7,000,000 plant in Smiths Falls, Ont., to serve the Canadian market, Hershey took a look at the entrenched competition-Fry-Cadbury, Neilson, Rowntree and Lowney-and hired Manhattan's BBDO to create a Canada-wide Hershey campaign. Did Canadian advertising mean a weather change in the U.S.? "When, as and if we think we need advertising here at home," said a Hershey man archly, "we'll turn...