Word: bbdo
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Dates: during 1980-1989
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...latest new, improved giant-size deal, which was unveiled last week, will join BBDO International, the sixth-largest U.S. agency, with Doyle Dane Bernbach Group (No. 12) and Needham Harper Worldwide (No. 16). Combining - annual billings of nearly $5 billion, the menage a trois is the biggest advertising group the world has ever seen--for now. Says BBDO Chairman Allen Rosenshine, who will head the new holding company, not yet named: "We are the biggest--but maybe only for ten minutes...
...This week the company will announce that Bruce Crawford, 55, president of the BBDO International advertising agency, will succeed Anthony A. Bliss as Met general manager...