Word: bbdo
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Dates: during 1980-1989
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...problem is that no one is in charge, and not just of Aida. Crawford, the former chairman of BBDO International, who became general manager just three years ago, stunned the opera world last month when he announced he would return to his first love, the ad game, in April. Levine, 45, has been at the Met practically since puberty and lately has been making valedictory noises; it is no secret that he wishes to expand his European activities and that Herbert von Karajan's twin jobs as head of the Berlin Philharmonic and the Salzburg Festival would suit him just...
...major accounts like IBM (budget: $138 million). But the greatest lure is the little shops' reputation for creativity. In last June's annual Clio Awards ceremony, the industry's equivalent of Oscar night, Fallon McElligott of Minneapolis ($142 million) won twelve prizes. The most honored Madison Avenue contender, BBDO Worldwide ($3.7 billion), won seven. Among the Minnesota firm's winners was an ad for a pregnancy-prevention campaign that portrays an expectant teenager under the line, "If you're embarrassed by a pimple, try explaining this." A reason for the agency's success, says its chairman, Patrick Fallon, is that...
...history were announced within two weeks of each other. The power of the newly created superagencies and the vast riches that changed hands in the transactions stunned the ad industry for weeks. The first jolt was the three-way agreement in April to merge the sixth largest U.S. agency, BBDO International, with Doyle Dane Bernbach Group (No. 12) and Needham Harper Worldwide (No. 16). Their combined annual billings of $5 billion made the new agency, now called Omnicom Group, the world's biggest -- for a moment anyway. The commotion reached another peak two weeks later, when Britain's acquisitive Saatchi...
...executive suite at Omnicom, where former BBDO Chairman Allen Rosenshine is in charge, has been comparatively tranquil. "It seems to be working," observes Harry Paster, executive vice president of the American Association of Advertising Agencies. "They have added some strengths to each agency that they didn't have individually." But Omnicom has a worrisome growing pain: the refusal of some advertisers to deal with an agency that handles any archrival products. The merger of three agencies brought together under one roof many combinations of fiercely competitive consumer goods. Pillsbury, for example, which had cake and frosting accounts with Omnicom, withdrew...
King of Madison Avenue? No agency can hang on to that crown for long these days, thanks to an epic acquisition binge. Only two weeks ago, the merger of three large firms--BBDO International, Doyle Dane Bernbach Group and Needham Harper Worldwide--created the biggest agency in the world (estimated annual billings: $5 billion). But that superdeal appeared to have been surpassed last week when London's Saatchi & Saatchi agreed to buy Manhattan-based Ted Bates Worldwide for an estimated $350 million. Those two companies, which are expected to announce the deal early this week, will have billings of about...