Word: bbdo
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Dates: during 1990-1999
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...eagerly scarf it up -- in fact, because we eagerly scarf it up. "When a trend went out of style, we used to be forgiving of it and think it was quaint, like pink skirts with poodles and crew cuts with white socks," says Steve Hayden, chairman and CEO of BBDO Los Angeles and creator of the famous Orwellian Apple computer commercial that perked up the 1984 Super Bowl. "Now, we actually hate the last trend. It goes from the top of the chart to nothing...
...expected to be black males. Similar protests caused R.J. Reynolds to snuff out a new cigarette specifically designed to attract black smokers. Those companies are studies "on how not to market a product and how to ignore the community concerned," says Doug Alligood, vice president of special markets for BBDO New York. "Nobody bothered to find out that the black community is really concerned about health...