Word: bbdo
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...Kelmenson that Ford executives got the news less than an hour before the public did. K&E hand-delivered a letter resigning the $75 million account, which was roughly like kicking Ford out the door at 55 m.p.h. Meanwhile, Iacocca telephoned Chrysler's previous ad agencies-Young & Rubicam, BBDO and Ross Roy-to tell their bosses that they...
...marketplace, members of the new elite often behave as affluent singles and thus buy two-or more-of many things. "They are two-identity couples who buy for 'me' rather than 'we,' " says Larry Light, an executive vice president of BBDO, the advertising agency. "They don't buy as a family. We have to sell to them as individuals. Everybody has his or her own bar of soap and bottle of shampoo." Rena Bartos, a senior vice president at J. Walter Thompson, suggests that career couples are a prime target for a host of products...
...stickers proclaiming, THIS AD INSULTS WOMEN, Or THIS EXPLOITS WOMEN. Admen like to hold by formulas that they consider successful. But some executives in the business believe that they ultimately will have to take account of the feminine protest. "In advertising," says Dr. Robert Wachsler, a psychologist on the BBDO staff, "we will have to show women less as women and more as people...
Because the differences among so many competing products are as vague as a pitchman's promise, many agency officials believe that some exaggeration and clutter are inevitable. BBDO's Maneloveg argues that exaggeration is a part of doing business and does no real wrong to the consumer. "Advertising," he says, "is what made America America." Taking a somewhat different tack, James Durfee, president of Carl Ally, Inc., believes that much advertising is gross, but that it often reflects the society it serves. Advertising could be improved, he says, if the agencies refused to knuckle under to insensitive advertisers...
...Affiliates $125 a year to get listings of inventions for sale, or markets them himself through a subsidiary. Among the products that his firm is considering putting on the market: a sanitary napkin that dissolves in water and a camera that shoots 360° photographs. Ted Angelus, formerly of BBDO, has started New Products Action Team, Inc., and is searching for a buyer for his Instant Elephant breakfast-food kernels, which pop into animal shapes when milk is added. Foster D. Snell, Inc., which is under contract to several large food firms, is developing meatless ham made of vegetable protein...