Word: bbdo
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WHEN Brower took over BBDO in 1957 from BBDO President Bernard Cornelius Duffy, it was like a batter following a home run by Babe Ruth. Ben Duffy, one of the shrewdest and best-liked admen ever to stroll Madison Avenue, had built BBDO from a smalltime outfit postwar into fourth place in the industry before he was forced to retire from active leadership after a stroke. No sooner had Brower taken over than he faced a passel of trouble. Revlon, Inc. pulled out its $7,000,000 account. Then, to avoid trouble with its $17 million American Tobacco account, BBDO...
Only a few weeks ago, Brower and BBDO hooked Dodge's $21 million car and truck account, biggest new account in the agency's history. Last week Brower scored again; Pepsi-Cola gave BBDO its $9,000,000 account, a plum that eventually could mean $25 million in billings if Pepsi's distributors follow the company's lead. Instead of showing what he was going to do for Pepsi, Brower put 60 members of his staff to work turning out a 65-page book that told about the people who would be on the account, stressed...
...into advertising "because I developed a prejudice toward eating." He was hired at $50 a week by the George Batten Co. in 1928, just before its merger with Barton, Durstine & Osborn. His hard-slogging work habits and a slogan-making command of the language propelled him through BBDO's ranks as he worked on ad campaigns for Armstrong Cork, Servel, B. F. Goodrich and Cellophane. He became the agency's chief idea man in 1946, a member of the executive committee...
...people will be required to make in the years ahead." Harry S. Truman, holidaying in Manhattan, snapped during an early-morning walk that he was "just about as thoroughly bored with Mr. Dulles as the President was." Truman also said that the television report had been "fixed up by BBDO"-which he defined as "bunko, bull, deceit and obfuscation...
...shares (Senior Vice President Charles Lachman, who is represented by the "l" in Revlon, owns 525,000). With that much financial stake in his own company, Revson expects a lot from Madison Avenue. Small Warwick & Legler (1956 billings: $14.5 million) is expected to get the biggest slice of BBDO's lost account. As for BBDO, said cheery Charlie Brower: "I'll just go out and get eight new $1,000,000 accounts...