Word: bbdo
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...Grey Flannels. The Revlon account had hit $6,000,000 when Revson last year abandoned Norman, Craig & Kummel, badly rocking the agency (1956 billings: $25.8 .million). Before he shifted completely to BBDO, fourth-biggest agency (1956 billings: $194.5 million), Revson took the precaution of siphoning off part of his business to three smaller firms. But the big problems flowed into BBDO along with Revson. The biggest was the fact that Client Revson demanded top-quality advertising and simply worked too hard for the admen to keep up. The weary admen began agreeing with Revson's bad ideas as well...
...more to produce," and 2) would give smokers "a significant reduction in cancer risk" (see MEDICINE). Last week, after 18 years, Manhattan's Batten, Barton, Durstine & Osborn dropped the Digest's advertising account (1956 budget: $1,500,000). Explanation: a "conflict of interest" with one of BBDO's biggest accounts, American Tobacco's Lucky Strike and Hit Parade (1956 budget: $17 million...
...willing to bet against rugged Ben Duffy-especially in the face of his determination to recover. Duffy's whole right side was paralyzed as a result of his attack. Yet when BBDO Chairman Bruce Barton visited him recently at his Westchester home, he found Duffy standing in the door of his room, supported only by an arm around his wife's neck. While Barton watched in amazement, Duffy walked around the room. He has already learned to write with his left hand...
Nonetheless, while Duffy wages his battle, BBDO picked an executive officer to act in his absence. The new boss: Executive Vice President Charles H. Brower, 55, the agency's top creative man, who was made general manager and vice chairman of the executive committee, and seems well established as Ben Duffy's heir apparent. Said Brower last week: "Nobody will ever step into Duffy's shoes -it's impossible...
...Duffy began his career at BBDO as a messenger boy. Tall, lumbering Charlie Brower also started under inauspicious circumstances. A New Jersey native and Rutgers graduate ('25), he approached the agency in 1926 after a stint as teacher and basketball coach in a New Jersey high school. He was turned down flat. After two years and several more turndowns, he was hired as a copywriter-only to discover that the man who hired him had been fired two days later. After three weeks of sitting around the office, Brower convinced the agency that he really had been hired. When...