Word: bbdo
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Dates: during 1957-1957
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...president of Batten, Barton, Durstine & Osborn, genial, roughhewn Bernard Cornelius Duffy, 55, is a rare figure in the advertising world. Title to rarity: he has nearly quadrupled BBDO's billings (now $200 million), while showing remarkable personal stamina in the process. He pulled through a serious ulcer operation in which two-thirds of his stomach was cut away, and a coronary attack, bounced back each time to supervise the fortunes of the growing agency. Last week, five months after he suffered a severe cerebral hemorrhage, Madison Avenue was wondering whether Ben Duffy could come back again...
...willing to bet against rugged Ben Duffy-especially in the face of his determination to recover. Duffy's whole right side was paralyzed as a result of his attack. Yet when BBDO Chairman Bruce Barton visited him recently at his Westchester home, he found Duffy standing in the door of his room, supported only by an arm around his wife's neck. While Barton watched in amazement, Duffy walked around the room. He has already learned to write with his left hand...
Originated some 15 years ago, brain-storming was extended by BBDO to its clients in 1953, has since spread throughout industry. The advertising agency now has a Vice President in Charge of Brainstorming, whose major function is to hold about three brainstorm sessions a week, see to it that his charges sound off loud and clear. The panel of thinkers is made up of admen and (at nonconfidential sessions) outside guests and friends (including housewives). They sit around in a comfortable, yellow-painted (yellow is considered conducive to thought) brainstorm room furnished in homey knotty pine, have plenty of pads...
...date, more than 75 U.S. companies have asked BBDO to train their staffs in the techniques of brainstorming. Corning Glass came looking for new ways to use glass in autos; General Electric wanted to improve its company newspaper; Armstrong Cork Co. was at a loss over how to celebrate Inventors' Night for 104 employees who had won patents for new processes. In the same way, hundreds of other companies have set up their own brainstorm sessions for plant personnel, modified the idea for their own use. B. F. Goodrich Co., for example, likes to use nontechnical workers to help...