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Word: bbl (lookup in dictionary) (lookup stats)
Dates: during 1980-1989
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Usage:

...Hammer told TIME: "If you want elephants, you go where they are. But it has been one of our goals for a long time to make Occidental more domestic oriented." Cities Service has 10.6 million acres of undeveloped U.S. land, which are believed to hold at least 300 million bbl. of oil and 3 trillion cu. ft. of natural...

Author: /time Magazine | Title: A Week on the Wild Side | 8/23/1982 | See Source »

...years ago, slumped to a weak third after tampering with its brewing formula in the early 1970s. The company used cheaper ingredients and a faster brewing cycle to boost production. As drinkers tasted the difference, sales of the Schlitz brand plunged, from an estimated 17.4 million bbl. in 1975 to 6.2 million bbl. last year. Though the original beer recipe has now been largely restored, the damage has been done...

Author: /time Magazine | Title: Big Beer's Titanic Brawl | 8/16/1982 | See Source »

...fallen on hard times. In 1959 the nearly bankrupt brewery decided to cut the price of Pabst Blue Ribbon to attract more customers. The strategy produced quick sales but eventually undermined Pabst's image. Between 1976 and 1981, sales of Pabst Blue Ribbon dropped from about 16 million bbl. to 9.6 million...

Author: /time Magazine | Title: Big Beer's Titanic Brawl | 8/16/1982 | See Source »

...Chicago Newspaper Columnist Mike Royko called the finest beer brewed in America; Leinenkugel of Chippewa Falls, Wis., which has been operated by the Leinenkugel family for 115 years; and Geyer Bros, of Frankenmuth, Mich., which last year turned a profit by brewing and selling a mere 4,500 bbl. of beer...

Author: /time Magazine | Title: Big Beer's Titanic Brawl | 8/16/1982 | See Source »

Perhaps the most glamorous small brewer is Anchor Brewing Co. of San Francisco, which was saved from bankruptcy in 1965 by Frederick Maytag, the great-grandson of the washing machine company founder. Maytag has developed a national following for his Anchor Steam Beer even though only 25,000 bbl. of the brew were produced last year. The beer, now available in 19 states, including Massachusetts and Georgia, is much praised by savants for its distinctively European taste, which imparts a somewhat heavier bouquet than is common among American brands...

Author: /time Magazine | Title: Big Beer's Titanic Brawl | 8/16/1982 | See Source »

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