Word: bd
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...permanent dominance in American sportswear is never a shoo-in. When Li Ning opened its Portland retail store to the public for an hour on Feb. 15 for its grand opening, sneaker heads lined up for five hours to be among the first to own a pair of BD Dooms, basketball shoes named after NBA point guard Baron Davis. Jay Li admits they lined up "not because of Li Ning but because we have a world-class basketball shoe." (It probably also helped that Baron Davis himself was in the store giving autographs.) Priced between $99.99 and $149.99, a pair...
...These days, the company works with NBA stars like Baron Davis (who has a signature Li Ning shoe, the BD-1) and Shaquille O'Neal (who is under a five-year contract with the brand). But it still maintains its value-for-money approach to marketing - recently making a big push, for example, into badminton, a sport largely ignored in the West but played and watched by some 300 million Chinese. Li Ning - sponsored shuttlecock star Lin Dan graces billboards and TV ads around China, and the firm opened a "badminton paradise" last year in Singapore, its first international outlet...
...haunt fertility Web sites and message boards. TTC = trying to conceive. Aunt Flo, or AF, refers to the monthly visitor that makes for an especially unwelcome guest when trying to get baby on board. Murkoff devotes an entire page to other acronyms, alphabetized and far more obscure: If BD is baby dance, a.k.a. sex, then DP translates as dancing partner. There's also BFN (big fat negative) and BFP (big fat positive) to describe pregnancy-test results, natch. And don't forget the appropriate salutation or, as the case may be, sign-off: FTTA (fertile thoughts...
...BD: It’s exceedingly simple. Give yourself permission to do it. Why do so many people put themselves in a box for 20 years after college, when the world needs such changemakers? Give yourself permission to make it happen, and then all you have to do is persist...
...BD: If the University would do more to bring out these leaders, to get this talent out into the world to make change, we could see a drastic transformation. It’s time to invert these broken systems, it’s time to take down these broken social institutions, and make them better. Harvard should know this and should be doing more to get its students out in the world making change...