Word: beacham
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Dates: during 1950-1959
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...Future. What the U.S. could expect in the future and what might well send Wall Street's stock market higher still was contained in the predictions of industry's executives. Ford Vice President Charles R. Beacham predicted that auto sales in 1959 would top 1958 by 40%. U.S. Rubber General Sales Manager Herbert D. Smith predicted record sales of 94.5 million tires this year for the replacement market, to say nothing of the 29 million tires that go on new cars...
...role of the company's star appliance salesman Betty Furness was mentioned and some of the latest kitchen marvels described, including a new super-automatic range "which will preserve even the newest bride from cooking disasters." A month later, from faraway Zinder came a note from George D. Beacham, which was published in TIME'S Letters column. In his letter, Reader Beacham explained that he was soon to be married to a girl who, like him, is a missionary, that they were fascinated by the description of the new stove, and concluded: "More power to Westinghouse and Betty...
Recently, another letter from Zinder rounded out the story. Wrote Reader Beacham: "You and readers of TIME may be interested to know that after my letter to you was published. the subject was not finished. Aside from letters and folders from enterprising and quick advertisers, I was also presented with two kerosene ranges as wedding gifts, one from a stove company in Cleveland and another from a company in Connecticut. I have heard of 'the American way of life.' This involves many things and is probably very difficult, if possible, to define. However, such reactions to my letter...
GEORGE D. BEACHAM Zinder, French West Africa...