Word: beachhead
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Five years old, commercial color TV seems at last to have established some sort of beachhead on the American economy, with a long way still to go. Since CBS has all but dropped its color programing, NBC has developed the field essentially alone, with its parent company RCA manufacturing all the color picture tubes sold in the U.S. Until recently, color was a loss leader for RCA, but in his year-end report last month Board Chairman General David Sarnoff cozily if vaguely mentioned color profits "in seven figures," and said that RCA color "has achieved the status...
Thomson also announced an impending expansion of his beachhead in Africa, where he recently bought a half interest in a Nigerian newspaper chain. Provided he gets a go-ahead from Emperor Haile Selassie ("who seemed very responsive"), Thomson intends to establish an Ethiopian news agency and two Ethiopian dailies-one in English and one in Amharic. And in partnership with the youthful Aga Khan, he is laying plans for five new papers in Uganda, Kenya and Tanganyika...
...pushed through a small diversification program, turning out aircraft components and school furniture. But before he could do more, his _ worst fears came true. American Machine & Foundry Co. invaded the bowling market with its automatic Pinspotter, which eliminated pin boys-and started bowling on its boom. To exploit its beachhead, A.M.F. also brought out a full line of bowling equipment and threatened to force Brunswick out of the market. Ted decided that his brother was not using the right tactics to fight the threat. Says Ted: "I went to him and convinced him that I should take over." After...
...gypsy moth, a European immigrant that defoliates forests in New England and is threatening the Middle West from a beachhead near Detroit, may soon be undone by synthetic sex. Martin Jacobson, Morton Beroza and William A. Jones, all of the U.S. Agricultural Research Service, tell in Science how they have isolated and synthesized the powerful chemical lure with which female gypsy moths attract their males...
Belgian concern over the future of Kamina was understandable. With the dozen or more newly arrived II-14 transports that the Soviets gave him, Lumumba, if he got control of Kamina, would certainly use it as a beachhead for his muchheralded invasion of Katanga province. To neutralize the base, the U.N. moved in an Irish battalion and barred all flights from Kamina's runways...