Word: beachhead
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Older (age 15 and up), more hard-core gamers will want that Xbox. The machine is Microsoft's beachhead in the console wars, and I predict it will be a big success, even though it costs 50% more. It's a gorgeous piece of equipment that includes an internal hard drive (so it can respond at blink-of-the-eye speeds to your every command). While Microsoft offers a few child-friendly titles, including Shrek, it's the adult-oriented fare that will distinguish this machine. I was particularly enamored of a surfing simulator, Transworld Surf...
...answer to Takazato's plea is that the issue is a lot larger than Okinawa, as unsatisfying or patronizing as that may sound to the Okinawans. Japan's nominally pacifist postwar constitution paved the way for the U.S. to establish a military beachhead in the land of its World War II enemy. Okinawa, by virtue of geography, suits American purposes because it is near the Korean peninsula and the rest of Asia. It suits Tokyo's in two ways: the U.S. presence reduces Japan's need for fielding its own army, and it segregates a substantial portion of the American...
...such are the vagaries of globalization. Fast-food franchises are the Marines of globalization, always establishing the first beachhead in previously closed economies. And that means they're also accustomed to taking a lot of fire. A crowd of Cairo students looking to vent its rage against U.S. support for Israel won't get within a mile of Washington's heavily fortified embassy, but it won't have much trouble finding an American fast-food outlet - as KFC discovered to its detriment last month. And with some 39 McDonald's outlets now operating in Egypt, it's hardly surprising that...
That other brand name may be the key. Dropping the Firestone name altogether would be the most drastic measure, but many observers think it is the only viable way to keep the company's beachhead in the U.S. Bridgestone has an established, albeit smaller, place in the North American market as a high-end, premium tire brand, and most consumers don't seem to think of it as falling from the same rubber tree. "Probably the best thing Bridgestone can do with the Firestone name is put it under a rock and forget about it," says Art Spinella, who runs...
...Europe's longest-running business soap operas: Will German phone giant Deutsche Telekom finally take the plunge in the U.S. market? Ron Sommer, who heads the $200 billion company, needs a U.S. beachhead to make his former monopoly a global telecom player. And he has $100 billion for acquisitions burning a hole in his pocket...