Word: beachheads
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...Friendly. The Reyno triumph was merely one more beachhead secured in an all-out Madison Avenue invasion of West Germany. Advertising in Europe's most affluent nation has risen into a billion-dollar-a-year business, up more than 300% in the past decade, and U.S. agencies are leading the field. A subsidiary of McCann-Erickson, called H. K. McCann GmbH, is now the largest advertising agency in Germany, with billings of $25 million; it has made "4711" cologne Germany's biggest TV advertiser, and pushes 30 other products ranging from Opel cars to Henkel soaps. In second...
...stood to reason that, considering how small the landing party was, the success of the operation would hinge on the B-26s' controlling the air over the beachhead. And the margins that the planners accepted were narrow to begin with. The B-26s were to operate from a staging base in a Central American country more than 500 miles from Cuba. The round trip would take better than six hours, and that would leave the planes with fuel for only 45 minutes of action over Cuba. In contrast, Castro's air force could be over the beachhead...
...Nazis, the Norman village of Sainte-Mère-Eglise had a distinguished visitor: U.S. Ambassador to France James Gavin, better known locally as deputy commander of Matt Ridgway's hard-nosed 82nd Airborne Division, which liberated the little town of 1,261 to screen the Allied beachhead during the Normandy landings of 1944. Said the ambassador as he clambered out of his official Cadillac last week for a nostalgic slog toward the sea: "I wouldn't have recognized anything in a car. Last time I used this road, I was crawling on my stomach...
...about such things. By the dozens, Senators and Representatives arose to denounce the bargain. Among the most effective speeches was one by Connecticut's Democratic Senator Thomas Dodd. Said he: "Our national concern for the plight of the Cubans . . . should have been evidenced by effective help on the beachhead to enable their just revolution to succeed. By paying Castro's price for a thousand good men, we give him the means to strengthen his enslavement of 6,000,000 others. The American people will, for the first time to my knowledge, be making use of ransom and tribute...
...France, and when too many of their compatriots swept in to join them, they leaped into Italy. On the Isle of Capri they met each other coming and going. They sneaked over to Portofino, but the word got out, and now it's finito. Then they established a beachhead in Spain-Majorca, the Costa Brava -but soon that old Henry James feeling set in again. They switched surreptitiously to Jamaica and the Virgin Islands, and got overrun before they could unpack...