Word: beaching
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Last month, the U.S. State Department took the unusual step of issuing a warning to U.S. citizens to avoid Mexico's border towns, like Rosarito Beach. Big California universities, like UCLA, have also advised students to stay away from Mexico resort towns south of San Diego. To make matters worse, even iconic Latino celebrity Edward James Olmos recently urged people to "don't go" to Mexico on CNN's Larry King Live...
...result, Rosarito Beach hotels, 20 minutes from Tijuana, ran at a 60% occupancy rate during Easter week, according to Torres, a hotel owner himself. This may be optimistic. Even during the bike race hotels were offering deals, like oceanfront suites for two nights, including dinner for two each night (with free dinners for children) at $219 total...
...Biondolillo says there were 50 or more real estate offices in Rosarito Beach; today there are 12. "We've really gotten beaten up in the American press, people think it's a war zone, but it's not. The violence is only in targeted areas, where the cartels...
...cracked down. More than 30 people, mainly cartel members, were killed in Rosarito. Since then Torres has installed a new Tourist Police Force, some 38 uniformed men, to reassure tourists that things are being patrolled. He's also working with the area's three key tourist centers, Tijuana, Rosarito Beach and Ensenada, to re-brand the region as "The Baja Coast," in a $1.6 million marketing campaign...
Lucrative golf rounds have gone south too, down between 30% and 50% this season, according to Greg Tallman, director of golf at Cabo del Sol, considered the "Pebble Beach of Baja...