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...niche airlines' low-hassle style of flying has also set them apart. Especially since 9/11, travel through big, crowded airports has been a challenge. Smaller airlines gain an advantage by flying direct and often using less congested secondary airports, like the one in Long Beach, Calif., where JetBlue, based at New York City's John F. Kennedy International Airport, has established a big presence. Spirit, based in Miramar, Fla., uses Fort Lauderdale instead of Miami International Airport...

Author: /time Magazine | Title: Niche Airlines: Fly Luxe. Fly Cheap. Fly Naked! | 6/9/2003 | See Source »

...specializes in discount flights to Sin City and has announced three new routes in the past two months: to Lansing, Mich.; Des Moines, Iowa; and Denver. Song, owned by Delta, is just off the ground, flying from New York City's J.F.K. to three points in Florida: West Palm Beach, Tampa and Orlando. Spirit has been around since 1992 and specializes in low fares to 14 destinations. The privately held carrier hasn't divulged financial details but claims it recorded an operating profit for the first quarter...

Author: /time Magazine | Title: Niche Airlines: Fly Luxe. Fly Cheap. Fly Naked! | 6/9/2003 | See Source »

Privately held Hooters, based in Myrtle Beach, S.C., and owned by the founder of Hooters restaurants, won't say if it's making money yet, but its employees and passengers seem to be enjoying themselves. Women passengers outnumber men on some flights, and even most of the women say they like the friendly service by Hooters Girls. Naked-Air, a charter carrier organized by a nudist travel service in Houston, won't reveal much at all about itself--except that passengers really are allowed to disrobe once the FASTEN SEATBELT sign goes off. It has made one flight...

Author: /time Magazine | Title: Niche Airlines: Fly Luxe. Fly Cheap. Fly Naked! | 6/9/2003 | See Source »

These days a nice set of wheels can set you back $15,000. The tires--and car--cost extra. Most drivers are barely aware of their wheels, the metal rims that connect the tires to the axle. Back in the Beach Boys era of muscle cars, some guys stuck fancy hubcaps over their wheels to add a little flash. But in recent years the wheels themselves have been getting dressed up, transforming these ordinary auto parts into urban fashion statements, starting with the hip-hop crowd and spreading to suburbanites who drive SUVs. "They're like jewelry for your...

Author: /time Magazine | Title: Car Parts: Hot Wheels | 6/9/2003 | See Source »

...true story: not long ago, I walked into an electronics store in Manhattan Beach, Calif. It was the release day for a new computer system, and I had cash in my hand. The store didn't have the configuration I wanted, though, so I asked the salesman to call a sister store in nearby Woodland Hills and check its stock. The salesman blanched. "Are you crazy?" he said. "Have you ever tried to call our stores...

Author: /time Magazine | Title: Management: Just Take the Money! | 6/9/2003 | See Source »

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