Word: beachings
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...spent seven years driving a route to Cape Cod, chilling with the locals and going to the beach. “I could have driven that route for the rest of my life,” she recalls. But when she was reassigned, her focus shifted just a bit. Inspired by nieces and nephews who were Internet savvy, she enrolled in a computer course at a local community college. One course became four—besides computer basics, she enrolled in Political Science, English 101 and a history class on Critical Issues of the Holocaust...
...down the East Coast, JetBlue started the first low-fare, non-stop transcontinental service from JFK to California - and this week they announced that it would start flying from Washington's Dulles International Airport - an airport it doesn't even serve at the moment - to Oakland and Long Beach, California...
...JetBlue's core strategy is as old as business itself: Keep costs low. Non-union labor, a small 15-plane fleet and secondary airports like Long Beach instead of LAX allows JetBlue to price their flights at their main audience - namely, folks that would normally be going from Rochester to New York City by bus. (JetBlue's growing reputation for punctuality is also starting to attract the business...
...color, full-sound videos at the ATM--a quick pitch for your cash before you draw it from your account. So-called ambient advertising is exploding as companies eschew traditional mass media in an attempt to get at jaded consumers where they work, shop and play. New Jersey-based Beach 'n Billboard, for example, imprints ads on sand, right. For upwards of $20,000, a company can get half a mile of ads up and down the beach every day for a month. The imprint may not last long, but it's hard not to notice an ad you have...
...Across the Maldives, paradise comes at a premium. A double in a mid-range resort starts at $200. At Kraenzlin's Four Seasons on Kudahuraa Island on North Male Atoll, understated accommodation in bungalows on the beach or on stilts over the water starts at $325 a night; call (960) 444-888. "Often we greet guests at check-in and don't see them again until they check out," notes Kraenzlin with a proud smile. "They take all meals in the rooms. They live on the balcony, staring into the sky and the sea." Try also the Banyan Tree...