Word: bead
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Dates: during 1940-1949
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Such is the all-round conclusion reached last week by the most thoroughgoing study ever made of U.S. advertising-Professor Neil H. Borden's 350,000-word The Economic Effects of Advertising (Richard D. Irwin, Chicago; $5). Nearly five years in the making, the survey kept a bead on two main concepts: 1) that advertising is "a waste and a social liability" (a familiar New Deal view); 2) that advertising makes for more and better goods at lower prices. Some findings...
...whip in a good deal of data on the U.S., England, France; on such symptomatic side shows as the Lindbergh kidnap scare, Basil Zaharoff's patronage of mediums, and the game of put-&-take played at the Geneva Arms Limitation Conference. But he draws his most serious bead on Germany, and on what happened there to his hero Lanny Budd...
...scramble for Pearl Harbor songs Band Leader Sammy Kaye launched Remember Pearl Harbor. Mills Music. Inc. got out the following: WE'LL ALWAYS REMEMBER PEARL HARBOR Brightest jewel of the blue southern sea, Our lips will be saying 'Pearl Harbor On each bead of our Rosary; The angels will smile on Pearl Harbor Till the last leaf will fall from the tree, WE'LL ALWAYS REMEMBER PEARL HARBOR Our Harbor of memory...
Four times the Crimson had the aspiring "cincuses" with their hind feet almost on their own goal line. Once Bill Wilson swept off end on third down to the second-last yard line only to have the rally die on the spot with a futile fourth-down plunge bead on into the whole fleet...
Emerging from the shadows of its pro-Chamberlain appeasement period, the Times last week was credited with throwing away its old-school tie. getting a bead on the 20th Century instead of the 19th, reclaiming its right to be called "The Thunderer...