Word: beading
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When audience research showed the TV networks that nearly as many fathers as kids watched western movies, they realized that they were missing a bet. So, with a clatter of hoofs and a hi-yo, the networks this season launched a flood of "grownup" westerns and began drawing a bead on the competition. Last week CBS's Gunsmoke shot up past an NBC Spectacular (Max Liebman's Dearest Enemy) by a score of 20.8 to 17.3 in the Trendex ratings. At ABC, the Cheyenne segment of Warner Bros. Presents has piled up so many more viewers than...
...hard time losing. Last week, at Maryland's Pimlico track, just before the ponies were shipped south, Willie had already ridden 385 winners. He is an odds-on favorite to wind up the year as the country's leading jockey. More impressive still, he has drawn a bead on the 400 victory mark, a record broken only by Willie Shoemaker (with 485 in 1953), the only jock to outscore Hartack for the last two years...
...last week, after encountering an array of difficulties, Minister Kaur announced ruefully that the bead program had failed. Some women discarded the beads as too similar to those worn by cows. Others, from the depths of their faith in the Health Ministry, believed in the beads as a magic charm against conception. One chief trouble, as it turned out, was too many babies who just loved to play with mother's beads and disrupt her calculations...
...came in for Silvera and flied out. Mickey Mantle, hitless all day, slammed a screamer off Dropo's foot and raced all the way to second. It seemed a wasted effort. Joe Collins flied out, and Hank Bauer walloped a long fly to left. Minnie Minoso had a bead on the ball, got both hands on it-and suddenly it was bouncing behind him for another unbelievable error. Mantle was home, and the Yankees were still alive...
...Forthright Stand. Congressman Celler had long since taken a bead on a likely target: Commerce Secretary Sinclair Weeks and the businessmen who work for the Government without compensation in the Commerce Department's Business Advisory Council. As chairman of the powerful House Judiciary Committee, Celler invited Secretary Weeks to come up and testify about the council. When Weeks replied that he did not know when he might find time, Committee Chairman Celler pronounced the answer evasive. And evasive answers, he went on, were a subject he knew something about. Turning to a fellow committeeman, Pennsylvania Republican Hugh Scott, Celler...