Word: beads
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...well-placed torpedoes might do for the Iowa, but she is so speedy that a 21-knot submarine (even slower submerged) would be hard put to it to get into firing range or draw a bead on her. A destroyer trying it would likely get sunk. A mine could only sting the Iowa. Her heavy guns match any on land or sea, and with them she could have taken on the whole German battle fleet of Jutland. On the surface, these new ships can take care of themselves...
...like a movie being made about Hitler. There is a British agent lurking around Berchtesgaden to kill the Fuhrer. Time & again he has a beautiful chance, but he never pulls the trigger. Why? Because he is never able to draw a bead on Hitler's heart...
...knock out an enemy artillery has to shoot fast. Tanks won't wait. French artillery seldom got a bead on German spearheads. As recently as last year, it took about 30 minutes for divisional artillery to fire effectively on a target. Now U.S. artillery has learned how to do the trick in less than five minutes...
...Chiengmai in Thailand. He and his squadron dived low, burned or shot up 40 planes on the ground, machine-gunned the Jap pilots as they ran for their cockpits. At the edge of the field a Jap gunner with a machine gun mounted on a truck drew a bead on the enemy leader's plane, poured a long burst into its belly. While all the others zoomed away, Scarsdale Jack's plane stalled, shuddered, crashed in flames...
Such is the all-round conclusion reached last week by the most thoroughgoing study ever made of U.S. advertising-Professor Neil H. Borden's 350,000-word The Economic Effects of Advertising (Richard D. Irwin, Chicago; $5). Nearly five years in the making, the survey kept a bead on two main concepts: 1) that advertising is "a waste and a social liability" (a familiar New Deal view); 2) that advertising makes for more and better goods at lower prices. Some findings...