Word: beamon
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Dates: during 1980-1989
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...ratings for expensive network specials and sports have also been sinking. The Summer Olympics on NBC drew an average prime-time rating of 17.9, well under the 21.2 promised to advertisers -- and a Bob Beamon long jump away from the 23.2 drawn by ABC for the Summer Games in 1984. NBC, which paid $300 million for the TV rights, will show an unexpected loss because of the compensation time it must give advertisers...
Perhaps it was Mexico City's high altitude that produced such rarefied records, three of them, at the 1968 Games: Bob Beamon's 29-ft. 2 1/2-in. long jump, Lee Evans' 43.86-sec. 400 meters and the U.S.'s 2:56.16 in the 4 X 400- meter relay. They are still three of track and field's greatest achievements...
...Beamon's record will be the toughest to overtake. The jump was almost surreal. In the 33 years since Jesse Owens jumped 26 ft. 8 1/4 in., the mark had increased only 8 1/2 in. In one leap, Beamon raised it by nearly 2 ft. Since then, Carl Lewis has jumped over 28 ft. 22 times without a disqualifying trailing wind. Only eight other legal 28-ft. jumps have been recorded. Lewis' best is 4 1/4 in. short of Beamon's. Although he has won 55 consecutive long- jump competitions, Lewis is also well remembered for passing his last four...
...could wind up with a hoard of gold, but he would like to be recalled with something other than indifference. So he hopes to erase the Los Angeles memory of the jumper who, his gold assured, passed on his last four jumps instead of taking a crack at Bob Beamon's coveted world record of 29 ft. 2 1/2 in. He also wants to dispel the image of the 1984 prima donna who sat by while his manager boasted that "we think Carl will be bigger than Michael Jackson." History plus Ben Johnson: a lot to concentrate the mind...
...Angeles Olympics, Lewis had expressly set out to become a U.S. celebrity on the order of Rock Star Michael Jackson, and in an ironic way he made it. While he won four gold medals, Lewis won few hearts, and the 29- ft. 2 1/2-in. long jump of Bob Beamon has stayed beyond him. "To me, winning and losing was never a big deal," he says now. "I enjoy competing; I enjoy training. I've had a lot of good memories in sport. If nothing more was to happen, I don't think I could complain...