Word: beane
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
Rarely has the discerning palate been assailed by a less pretentious offering: a raw string bean, pickled in vinegar and dill. Yet the Dilly Bean, touted as "the best idea since the peanut and the pretzel," last week had captured the fancy of cocktail-hour nibblers on the East and West coasts, and was rapidly making tycoons out of two ex-schoolmarms who run Manhattan's Park & Hagna Inc.. the bean's maker. People also serve Dilly Beans in martinis, salads, sandwiches, cream cheese and beef Stroganoff-and have discovered that poodles love them. Eaten right from...
...Dilly Bean's success is a tribute to the power of advertising. Armed with her mother's Southern recipe for pickled beans, a North Carolinian named Sonya Hagna, 24, decided to give up her New Jersey schoolteaching job in 1958 and take a fling at pickling. She enlisted Fellow Schoolteacher Jacquelyn Park, 25, began pickling Dilly Beans and packing them by hand, then set up Park & Hagna with joint capital of $4,000, engaged a fledgling ad agency named Papert, Koenig & Lois. The agency suggested an irreverent ad campaign aimed at making dilly-tantes out of people...
Before long, New Yorkers were reading such whimsical ads as "Diane Shugrue ate 3,925 Dilly Beans last month. She didn't gain an ounce. (Is she tired of Dilly Beans!)" Radio listeners were subjected to a barrage of zany plugs interspersed with 20 seconds of weird "music to eat Dilly Beans by." One ad advised: "If your neighborhood grocer doesn't have a jar, knock something off the shelf on the way out." So many customers took it seriously that some grocers complained, and Dilly Bean changed its advice, now lightly urges frustrated customers: "Move to another...
Fortunes & Murder. From his headquarters hamlet of Brasil, pudgy Victor Merchán, 52, wields power in a 5-sq.-mi. area, on the fringes of which anti-Communist coffeemen patrol their land with rifles. Born of coffee-bean pluckers but now enjoying a fortune from his tax rake-off, Merchán studied two years in Moscow, returned to indoctrinate Colombians and, around 1930, incited peasants to overrun most of the area's coffee plantations...
Shame on Senator John Kennedy of Boston, "the home of the bean and the cod," for downgrading beans! That ought to cost him the Boston vote...