Word: beane
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Dates: during 1990-1999
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...revolutionary fabric that was extremely warm, extremely light, quick to dry and easy to dye. Polartec is also ecologically correct because it is essentially made from recycled plastic bottles. Clothing made with Polartec or a fraternal brand name, Synchilla, is sold by such major outdoors clothiers as L.L. Bean, Patagonia, Eastern Mountain Sports and Eddie Bauer, and it accounts for half of Malden's $400 million-plus in 1995 sales...
Even though the stock of a rival textile manufacturer in Tennessee, the Dyersburg Corp., rose sharply the day after the fire, L.L. Bean and many of Malden's other customers pledged their support. Another apparel company, Dakotah, sent Feuerstein a $30,000 check. The Bank of Boston sent $50,000, the union $100,000, the chamber of commerce in nearby Lawrence $150,000. "The money is not for Malden Mills," says Feuerstein. "It is for the Malden Mills employees. It makes me feel wonderful. I have hundreds of letters at home from ordinary people, beautiful letters with dollar bills...
...franchise stays strong: Marlboro. The brand accounts for 30% of the world cigarette market. It also anchors a lucrative mail business peddling burly outdoor gear--pocket knives, flashlights, Weber grills and every form of jacket--with the familiar logo. "If we were a mail-order company like L.L. Bean," says Ellen Merlo, a Philip Morris executive, "we'd be the third largest in the country...
Catalog operators, for their part, are facing not just slack demand but also the rising costs of paper and postage this year. L.L. Bean, which experienced a $25 million jump in such expenses, will launch television commercials for the first time in its 83-year history this Christmas to help promote its 800 number. Rival catalog giant Lands' End plans to resist the industry price-cutting trend by holding its prices level with those of last year and offering extras such as free gift boxes and monograms. Says Lands' End president Michael Smith: "If you're selling computers or electronics...
...Supervillain: He may, as usual, have a superweapon trained on a Western capital, but Alec Trevelyan (Sean Bean), a freelance mastermind operating in today's chaotic Russia, has a dreary back story explaining how he went wrong instead of truly evil elan. Big mistake: we don't want motivation in a Bond nemesis; we want psychosis on a joyous, cosmic scale. Gert Frobe, you are missed...